So donвЂ™t be sucked into the idea of a shiny new personal IP address before youвЂ™re sending thousands of emails per week consistently. This will immediately start your email campaigns out with a bad reputation. If you start with an IP address with zero authority before youвЂ™re known, your emails can be viewed as spam from day one. Which is great.ДЄ dedicated IP address is for businesses with established lists, where the readers are aware of your emails, your brand, and trust you. This will instantly establish emails that hold some kind of authority, with a good reputation, improving your chances of landing in the inbox. You want the IP address youвЂ™re sending emails from to be recognized. When youвЂ™re fresh on the scene of email marketing, you want to use other peopleвЂ™s sending reputation to boost yours. Now you donвЂ™t have to worry about dedicated IP addresses in the beginning. If you have bad or nonexistent вЂњcreditвЂќ, that results in poor deliverability and your emails will never be read. ItвЂ™s kind of like a credit score online for email. The major reason we mention this is your email sending reputation. Why are we bringing this up? And do you have to care about dedicated IP addresses now?

This just means you donвЂ™t share an IP address with other users when sending emails. Often, you will hear about dedicated IP addresses when you read about or discuss email marketing. If any of your emails were to get marked as spam, your Gmail account would be suspended without warning.Д®mail service providers provide you with formatting tools, templates, and security features that make emailing in bulk to your subscribers more efficient while maintaining a higher probability of reaching their inboxes. You should not use something like Gmail to send mass marketing emails, since their terms of service wonвЂ™t allow it. To send out your emails on a mass scale, you need email marketing software.

If you have an ecommerce store, you need a list of customers to message about coupons, special events, and promotions.ДЄnd If you sell online courses, youвЂ™re going to want to send marketing appeals that let recipients tell you what they want to see you teach them next. If youвЂ™re a finance professional, you can offer lead magnets that explain ideas about improving credit scores. And you can really deliver for your customers through useful information and offers in the messages you send them. Simply, it makes sense to invest in email marketing services if you do any kind of business online. And itвЂ™s true.Д®mail marketing is the most lucrative among the marketing efforts, yielding you $42 for every dollar you spend. The most successful internet entrepreneurs say loudly, without hesitation, that itвЂ™s all about the list. Online businesses are nothing without their subscriber list. When it Makes Sense to Invest Into Email MarketingД«efore we get into the individual advantages of the products weвЂ™ve reviewed, letвЂ™s talk about why you should care about email marketing services in the first place. Constant Contact вЂ“ Best for small businesses with simple marketing needs.HubSpot вЂ“ Best for merging your CRM with email marketing.Sendinblue вЂ“ Best for getting unlimited contacts and emails without upgrading.AWeber вЂ“ Best for agencies with advanced marketing campaigns.

Omnisend вЂ“ Best for boosting ecommerce with shoppable emails.MailerLite вЂ“ Best email marketing service for most.The 6 Best Email Marketing Options to Consider: This is only the tip of the iceberg, letвЂ™s get into further advantages youвЂ™ll enjoy below. And geographic reports show you how well your list responds to what youвЂ™re sending based on their location. The best tracking and analysis on the list lets you test your emails, so you can clearly see the difference in engagement. They scored perfectly in delivering marketing automations you can use right now to take considerable work off your hands. MailerLite obliterates the competition on this list.

Email marketing software comparison